Good is Evol
If you’re gonna turn the world upside-down, be prepared to walk on the ceiling
With most things in life, there's a hard and fast rule: Nothing worthwhile comes easy.
So “making it happen” generally translates to working your ass off. But if you overturn the status quo, life can get wonderfully weird in a hurry. When mouthwatering amalgams of thoughtfully sourced chicken and beef, beans, vegetables, and authentic, flavorful sauces can emerge from a garden-variety microwave oven, who’s to say what’s what? Up is down. Down is up. Frozen food is forward thinking. And good is Evol.
When did frozen food stop having food as an ingredient?
Nowadays, most packaging in the frozen food section reads like the periodic table of elements. That might be OK if we were all a bunch of science wizards. But the last time we checked, chemistry teachers were still grading on a curve. Food should make up the majority of what you’re eating—stuff like vegetables, spices, and whole grains. The kind of food your grandparents grew right in their own backyard. We’re pretty sure they didn’t raise modified chicken powder or plant rows of partially hydrogenated soybeans. When you pick up our bean, rice, and cheddar burrito, it will actually have beans, rice, and cheddar inside. That’s the least we can do.
Food should have food in it
All hail the science oven!
For decades, this little box was a godsend, heating up our food in a matter of seconds.
Then some hotshot trying to make a name for himself installed a wood-fired oven in his restaurant and set us back a million years. Today, it’s not enough to heat up food. Fire has to scorch the bottom of it in order for people to believe it’s good. Sure, fire is great if you’re at the Renaissance Festival tossing back your third giant turkey leg. But no one is going to use fire to heat up a quick meal. “Oh, sorry Bob. I can’t make the 1 o’clock meeting. I can’t leave my fire unattended.” The microwave is still the fastest way to cook food. And if you put something good inside of it, chances are, whatever comes out will be good, too. Just a lot warmer.